Perma is a name built from my two last names, Pérez and Martínez, but it also carries something I care deeply about: the idea of creating things that last. Not just visually, but in meaning, in value, and in the way they connect with people.

 

I’m a designer and strategist who enjoys making sense of complexity, whether that means turning research into clear insights, designing a brand with purpose, or rethinking a user journey. I move between strategy, innovation, and visual design, always starting with curiosity and ending with something that works — and ideally, makes someone’s day a little better.

 

I don’t believe in design as decoration. I believe in design as a tool for clarity, connection, and impact on people, communities, and the world around us. That means asking the right questions, staying close to the problem, and never assuming there’s only one way to solve it.

 

I like structure, but not rigidity. I like aesthetics, but not ego. And I believe good ideas don’t shout. They resonate.

 

Perma is a space where curiosity meets structure. No copy-paste solutions, no shortcuts. Just thoughtful, intentional work shaped by empathy, context, and long-term vision. Whether it’s building a brand from scratch or redesigning a service experience, the goal is always the same: meaningful ideas that connect and endure.

 

Let’s have fun

- Val